Calico, an elegant brand specializing in cat accessories, sought a logo concept and branded media that truly captured the essence of their unique identity. Given their namesake as a tribute to the striking calico variation of cats, it was essential to develop a pattern that was both bold and organic, incorporating the characteristic colours of orange, black, and white. This captivating pattern serves as a valuable design asset, enabling its application to printed media and effectively extending the visual identity throughout various promotional materials, enhancing brand recognition.
The design strikes a great balance, displaying desirability and playfulness that perfectly aligns with the brand's mission, while simultaneously positioning itself within the upscale cat accessory market.
